While at Kendra Scott, I managed the social media content strategy and execution of multiple content types across various platforms including Instagram, Instagram Stories, Reels, Twitter, Facebook, YouTube, Pinterest, TikTok, LinkedIn, and the Kendra Scott Blog, growing the global audience over 200% in 4 years through engaging, channel-specific content that resonated with the target audience and prioritizing paid content on the most effective platforms.

All during ✨unprecedented times.✨

Whether it was jumping on a trend and making it my own for a viral TikTok, creating over 1,500+ Instagram Stories, live tweeting Shark Tank episodes in the voice of Kendra Scott, or jumping in a YouTube video, I approached every piece of content with our target customer in mind.