While at Dropbox, I developed a comprehensive social media content strategy and managed an editorial calendar with engaging formats across multiple platforms (Instagram, Facebook, Twitter, YouTube, TikTok, LinkedIn) for a global audience of 5M+, generating 450K+ interactions and 70M+ views over a year and a half. I spearheaded our cross-departmental strategy to launch TikTok and YouTube Shorts, driving the creation of 150+ content pieces which achieved 46M+ views in the first year.
MCLAREN FORMULA 1 X DROPBOX
I led our brand’s social content strategy and execution as we paired with 2024’s number 2 Formula 1 team, McLaren. From always on content, to coordinating with our McLaren partners, and of course, making cute videos of Lando Norris, I brought awareness to our brand partnership with 125K+ social engagements over a 6 month period.
SUNDANCE FILM FESTIVAL X DROPBOX
I led all content creation for our brand as an official sponsor of the Sundance Film Festival over the years of 2022 (virtual!), 2023, and 2024 capturing over 160+ talented individuals in pieces of content that garnered 150K+ engagements over the course of 3 years. I also worked with our Head of Influencer marketing to source and brief Reece Feldman as a content creator for our branded IndieWire X Dropbox space at the 2024 festival. Click on the images below to watch the full videos.
USER GENERATED CONTENT
In order to establish more trust with our audience as well as efficiently utilize my time, I built and led a thriving user-generated content program with 150+ creators, generating 20M+ views, 200K+ social interactions, and boosting site visits by 50K in 6 months. Click on the below images to watch.
